2017 Program – RTDNA

Conference Program

Thursday, May 25, 2017

4:00 – 6:00 pm Advanced Registration

Friday, May, 26, 2017

08:00 – 8:30 Registration and BYO Breakfast

08:30 – 9:45 Opening Keynote

The conference will officially open with the release of an exclusive RTDNA Canada/IPSO Canada poll gauging the public’s trust in the country’s news media industry. The poll results will set the stage for an engaging panel discussion between Canada’s news media giants Global, CBC and CTV News.

Moderated by Catherine Cano, CEO / PDG chez CPAC (Cable Public Affairs Channel)

Panelists:
Troy Reeb, Senior VP, News, Radio and Station Operations – Corus Entertainment Inc.
Jennifer McGuire, General Manager and Editor in Chief – CBC News
Wendy Freeman, President, CTV News – Bell Media
Darrell Bricker, CEO, Ipsos Global Public Affairs

Research sponsored by

9:45 – 10:15 Exhibitor area open. Coffee break sponsored by

10:15 – 11:30 Plenary 2: How To Reconnect With Our Audiences In This Age Of Mistrust

Industry experts discuss real world solutions on how to regain that all important trust with a highly skeptical audience in a so called post-truth era.

Moderated by Sara Trohanis, Managing Director, National Markets & Major Accounts – Associated Press

Panelists:
Stephen Maher, Executive Editor – iPolitics
Kevin Chan, Head of Public Policy – Facebook Canada
David Skok, Digital Media Executive

11:30 – 13:00 Keynote Luncheon:

Evan Solomon, host of CTV’s weekly public affairs show ‘Question Period’, interviews CBC’s ‘This Hour Has 22 Minutes’ anchor and roving reporter Mark Critch, about the role satire has in covering politics

13:00 – 13:45 Breakout Sessions A1 – A2

A1: Verification / Fake News
Craig Silverman is an award-winning author and journalist and one of the world’s leading experts on online misinformation, fake news, and content verification. He is the media editor of BuzzFeed News where he leads a global beat covering platforms, online misinformation, and fake news. Craig will present a workshop on how to spot fake news and verify legitimate content.

A workshop presented by Craig Silverman, BuzzFeed

A2: Virtual Reality / 360
How the rise of 360/VR content is influencing a new form of storytelling for journalists.

Moderated by Kevin Buffitt, Director of Video Content – Global News

Panelists:
Anita Li, Media Innovation Editor – Discourse Media,
Patrick Dell, Senior Video Editor – The Globe & Mail
Nathan Griffiths, Interactive Editor – Associated Press
Saleem Khan, Founder – JOVRNALISM
Paul Cheung, Director of Visual Journalism – NBC News Digital

13:45 – 14:30 Breakout Sessions B1 – B2

B1: Commentary, Commenting and Diversifying Your Voices
People’s opinions matter – but with trolls and nasty comments drowning out legitimate voices – what is the best way to engage an audience and constructively debate diverse opinions?

Moderated by Allison Munro, Head of Sales and Marketing – Viafoura

Panelists:
Jack Nagler, Director of Journalistic Public Accountability and Engagement – CBC News
Carrie Lysenko, Head of Digital – The Weather Network& Meteo Media

B2: RADIO: If you are not at the party, YOU are missing out!
Everybody’s talking about us, all the cool kids are here, and the future never looked so bright! The demise of radio was predicted more than two decades ago with the advent of video. “Video killed the radio star!”. Then satellite radio emerged in the late 90’s, and the dire warnings about our imminent death resurfaced. It was all nonsense then, and its nonsense now! The connected car, digital platforms, and the social media explosion; trust us- we will outlive them all. Why ? ‘cause we’re the cockroaches of the industry and we survive. Come sit in on this radio panel and learn why the future looks bright, and you will walk away with the realization that – radio is the new cool!

Moderated by Kym Geddes, News Director – News talk 1010/CHUMFM

Panelists:
Mike Bendixen, Program Director – NEWSTALK1010
Paul Cross – Coordinator, Broadcasting – Radio graduate certificate program, Faculty, Radio broadcasting diploma program, Humber Institute of Technology and Advanced Learning
Susan Marjetti, Executive Director of Radio and Audio, CBC English Services – CBC
Jon Pole – President/Owner of My Broadcasting Corp., Talk Show Host – CJAD, NEWSTALK1010
Jeff Vidler- President of Audience Insights, Media Research Consultant

14:30 – 15:00 Exhibitors on display and coffee break. Coffee break sponsored by

15:00 – 15:45 Breakout Sessions C1 – C2

C1: Who’s Your Audience and How Do We Make $ From Audience Intelligence

Moderated by Keith Robinson, Director, Digital Products& Business Development – Global News & Corus Radio

Panelists:
Neil McEneaney, President and CEO – Numeris
Brent Bernie, GM – ComScore
Terri Walter, CMO – Chartbeat
Andre Turcotte, Senior Director, Audience Research, Research & Analysis, CBC

C2: A Deep Dive on Investigative Journalism
How news organizations are using investigative journalism to grow and retain audiences

Moderated by Carolyn Jarvis, Chief Investigative Correspondent, Global News

Panelists:
Diana Swain, Host, “The Investigators” – CBC News
Rachel Mendleson, Investigative Reporter – Toronto Star
Cynthia Mulligan, Investigative Reporter – City News

15:45 – 16:30 RTDNA Canada Annual Meeting

Moderator by the RTDNA Canada Board of Directors

17:30 – 19:30 President’s Award Reception sponsored by

Saturday, May 27, 2017

08:00 – 8:30 Registration and BYO Breakfast

08:15 – 9:00 Student Session – 5 Minute Career Advice From Industry Leaders

09:00 – 10:00 Plenary 3: Journalists for Human Rights (JHR) Mission To South Sudan

Panelists discuss the Journalist for Human Rights mission to South Sudan aimed at improving government accountability by strengthening local media.

Moderated by Ian Koenigsfest, President – RTDNA Canada

Panelists:
Michael Cooke, Editor – Toronto Star and Chair – JHR
Rachel Pulfer, Executive Director – JHR
Grant MacDonald, Country Director, South Sudan – JHR

10:00 – 10:30 Exhibitors on display and coffee break

10:30 – 11:00 Plenary 4: Exploring New Technologies in the Field

Presented by Bogdan Frusina, Founder – Dejero